BACK TO CASE STUDIES
PAID MEDIALIFESTYLE & FURNITURE

Fatboy

114x

ROAS

381%

REVENUE GROWTH

34%

REPEAT RATE

4mo

TIMELINE

Fatboy
SERVICES DELIVERED
Paid Social
Paid Search
Creative Production
Retargeting
KEY OUTCOMES
150x ROAS achieved
Aspirational lifestyle creative
High-AOV conversion optimisation
DTC channel established in Australia
01 / THE CHALLENGE

The Challenge

Fatboy needed to drive e-commerce sales for their lifestyle furniture range in the Australian market. The brand had strong recognition globally but limited digital presence locally. High average order values meant conversion cycles were longer.

02 / OUR STRATEGY

Our Strategy

We implemented a precision media buying strategy across Meta and Google, with creative that showcased the product in aspirational lifestyle settings. The funnel was designed to nurture high-intent prospects through multiple touchpoints before conversion.

03 / THE RESULTS

The Results

The campaign achieved a record-breaking 150x return on ad spend. E-commerce revenue grew significantly, and the brand established a strong direct-to-consumer channel in Australia.

Ready to Be Next?

Talk to our team and discover the growth opportunities we can unlock for your brand.