Schwarzkopf Professional
7M+
ORGANIC IMPRESSIONS
99%
COLLAB POST GROWTH
762%
COMMENT GROWTH
114%
ENGAGEMENT GROWTH
The Challenge
In a sea of new innovators and independent brands, Schwarzkopf Professional needed to mobilise their community of hairdressers to become the brand of choice for the industry. Their existing content was product-focused and lacked the engagement needed to build a genuine community.
Our Strategy
Our remit included creative strategy, social media, digital experience, and paid media. We implemented a performance framework: 60% proven winners recreated with small tweaks, 30% message re-shoots isolating high-converting angles with fresh talent, and 10% innovation zone testing bold new ideas to uncover the next winning formula.
The Results
The campaign earned over 10 million organic brand impressions through the community in FY25. Collaboration posts increased by 130%, comments grew by 1000%, and overall engagement on posts increased by 150%.
“Brilliant! Vonnimedia is my go-to team for social marketing. No job is too big or too small.”
Elizabeth Tran
Head of Marketing, Schwarzkopf Professional
Ready to Be Next?
Talk to our team and discover the growth opportunities we can unlock for your brand.