Hey Zomi
+22+%
MONTH 1 REVENUE
+52+%
MOM REVENUE GROWTH
SAME BUDGET
1mo
TIMELINE
The Challenge
Hey Zomi is an Australian-founded menstrual care brand built by sisters Zoe and Mika, on a mission to help people improve the way they period. Their menstrual disc is the first Australian designed and owned disc, blending innovative design, sustainability, and unapologetic femme energy. They needed to transform from startup to national shelf presence.
Our Strategy
We developed a paid creative and paid social strategy combining native, branded, emotional, and functional content. Our content production included UGC-style videos that resonated authentically with the target audience. The performance framework balanced proven winners with fresh re-shoots and bold innovation.
The Results
Revenue grew by 30% in the first month on the same budget, then by 70% month-on-month in the second month versus month one, again on the same budget. Hey Zomi successfully transitioned from startup to national shelf presence.
“Vonnimedia are amazing to work with! The team is incredibly creative and genuinely passionate about what they do.”
Zoe Fenberg
Co-founder, Hey Zomi
Ready to Be Next?
Talk to our team and discover the growth opportunities we can unlock for your brand.