0,500%
YEAR 1 REVENUE GROWTH
6x
BLENDED ROAS (SUSTAINED)
2$M
ANNUAL REVENUE
4years
PARTNERSHIP
Founder-led DTC brands eventually outgrow word of mouth. The Littl, an Australian jewellery brand built by founder Alice Roberts, needed to move past a $2,000 monthly revenue ceiling and build a paid growth engine that could scale without eroding the personal, founder-driven brand voice that customers had connected with.
We launched The Littl's first paid media program and scaled it across Meta, Google, Pinterest, TikTok and Klaviyo over the following six years. Creative production stayed founder-led and authentic, paired with rigorous account structure, audience segmentation and Pinterest as an upper-funnel discovery engine. Email and SMS retention loops compounded each new customer cohort, lifting lifetime value alongside acquisition.
Year one revenue grew by 1,500% against the prior baseline. Blended ROAS held at 10x across the program, and the brand has scaled to $3.5M in annual revenue. The Littl is now in its seventh year of partnership with Vonnimedia.
“Within the first month, my revenue had doubled. The next month, it doubled again. Vonnimedia brought better results than I thought I'd get in a lifetime.”
Alice Roberts
Founder & Director, The Littl
Talk to our team and discover the growth opportunities we can unlock for your brand.