Willow
457%
ROAS INCREASE
457%
REVENUE GROWTH
9x
RETARGETING RETURN
3mo
TIMELINE
The Challenge
Willow is a contemporary Australian fashion brand, designed in Sydney and renowned for its sophisticated craftsmanship, impeccable finishes, and effortless elegance. They needed to rebuild desire for versatile, elevated pieces that transition from home to work with ease, but their paid media was returning just 1.0 ROAS.
Our Strategy
We developed a full-funnel paid social and email strategy combining native, branded, emotional, and functional creative. Our performance framework balanced proven winners with message re-shoots and bold innovation, all designed to drive both brand consideration and direct conversions.
The Results
ROAS grew from 1.0 to 6.0x, representing a 600% increase. Revenue grew by 600% within five months, and retargeting campaigns delivered a 13x return.
“All the team are very friendly and accommodating with excellent communication. Thoroughly recommend working with them.”
Nicola Michael
Brand Manager, Willow / APG & Co, Willow
Ready to Be Next?
Talk to our team and discover the growth opportunities we can unlock for your brand.